Content Management

Great content creates better engagement.

Every good business plan consists of a human component. It starts with how you handle your content and how your users interact with your brand. The content should tell stories, communicate messages and be value-creating.

Content Marketing Strategy that works

Our content marketing services are always focused on SEO, Lead generation and being easy for customers to understand. We create clear, goal-oriented content before going into detailed content development and marketing. The steps that we follow in creating content are as follows:

Understanding the client and the goals
Understanding the target market
Create content that speaks the language of your target market
Create Website content that is easy to understand for visitors
Create Social Media posts that relates to your audience
Know current trends and market changes to adapt the content for the client

Client Interview and Research
Through an initial interview with the client, we hope to know more about the company and the goals. We check what the current campaigns are, if any, to see what works and what we can improve on. We also do our own research about the company. This will keep us on the same page and move forward with better understanding of the client’s expectations.

Competitor Check
We check what the competitors are doing. Check for gaps and ways to infiltrate the current market more and tap those which have not been contacted.

Target Market Research
By understanding your audience, we create content that appeals to your market and keep them engaged

Content Calendar
We create a schedule of posts and campaigns that will each the target market on specific timings or intervals. For example, you don’t bombard your audience with sales posts all the time. There has to be diversity. Posting relevant information that may not be directly related to sales is very important.

Search Engine Optimization
The impact of SEO on ROI can never be denied. Customers who do research are the ones who are in prime buying position. Getting the website to come up in the best positions in Google search and make those customers see your product is of great importance.

Content Promotion and Dissemination
Content needs to be distributed across the right media. Be it in social media, publications, etc. ZEMS Digital can help distribute these digitally through organic and paid campaigns to get leads.

Auditing
After every campaign, we check the results and see what work and what hasn’t. We adapt accordingly and work on improvements for the next campaign.

Content Marketing is all about making sure that the content is visible to the target audience and is interesting enough for the customers to engage. ZEMS Digital can help you with this.