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PPC / Paid Digital Marketing

PPC / Paid Digital Marketing

 

Search Engine Marketing or SEM is one of the most effective ways to advertise your business and generate leads in today’s digital age. You (and I) will most probably “Google it” to find answers to any questions that comes to mind, your target market does too. So, it is most logical to show your brand to the people who are interested in your products. That is where Search Engine Marketing comes in.

According to live stats at www.internetlivestats.com, there is a little over 74,000 google searches per second in 2019. That’s more than 2 trillion per year.

SEO or Search Engine Optimization is still the best option when it comes to digital marketing. It evens out the digital playing field for small and big companies alike. But with hundreds, if not thousands, of competitors in your location, Search Engine Marketing is your way to get ahead of the competition.

Some of the most popular Search Engine Marketing platforms are (We’ll tackle Social Media Marketing in another page):

  • CPC / CPA
  • Google Adwords (renamed to Google Ads)
  • Facebook Ads
  • Retargeting
  • Geotargeting
  • Demographic Targeting
  • Mobile Targeting
  • and many more

 
Keyword Research is the key to SEO, and so it is also in Search Engine Marketing. You MUST know which keyword terms are used to look for the same products or services that you have on search engines. The most common keywords are usually the most expensive. Long tail keywords are searched less but they are also lesser priced. Depending on the budget, bidding for the keyword can be done accordingly.

Keyword: tshirt for sale
Long Tail Keyword: Cheap branded tshirt for sale in Dubai

For Search Engine Marketing, it is best practices to SEO your website first. Search Engine Optimisation is always a priority and SEM will help your SEO in the long run.

What our Digital Marketing Agency
can help you with?

Web Development

Enjoy a safe and secure website with Drupal 8 CMS for our web development services

SEO

Rank high in Google Search & Bing Search with our Search Engine Optimization Packages

SMM

Social Media regular postings to update your followers and increase them

zemsdigital
PPC

Google Adwords and Facebook ads are some of the most effective marketing strategy in digital marketing

Content Management

Keyword Research to optimise your website and blogs for ranking in search engines

Branding and Designs

Keep your brand strong with beautiful graphic designs and animation